Outdoor climbing gym concept inspired by the works of Wade & Leta. Initially inspired by the organic shapes of their Seaport District Sea Sculptures which reminded me of rock climbing holds. 

The concept of an "activation" that is more than a lounge or photo-op felt especially relevent after seeing the 2024 Coachella brand pop-ups. As a festival attendee, I would love to see brands partner with artists to create meaningful experiential activations. This particular concept feels like it would be right at home at SXSW, sponsored by a creative brand, like Adobe. 

TOOLS MIDJOURNEY, ADOBE PHOTOSHOP with Generative Fill