Led the creation of a unique look-and-feel inspired by the concept of creating a LEGO home in this new Adult Scandi-Modern aesthetic.

Oversaw the creation of the visual merchandising plan and prop styling to showcase 12 unique lines including 2 world premiers with a strategic focus on sales goals.

LOCATION 360 MADISON AVENUE, NYC

PRESS TOYBOOK.COM

EMPLOYER SEQUENCE EVENTS in partnership with GOLIN