Spooky halloween event to celebrate the launch of Sally Hansen's fall and halloween collections, including limited edition collaborations with Reese's and Beetlejuice. 

Conceptualized immersive activations aligned to collections. 

Provided design direction for 2D and 3D design including a team of stylists. 

Creative production magement including print management, sourcing support, scenic fabrication, and collaboration on timeline and budget. 

LOCATION 632 HUDSON TRIPLEX

EMPLOYER DERA LEE PRODUCTIONS